About Us

GuideMerch was built with a simple mission: support the guides who make the outdoors unforgettable. Founded by passionate anglers and outdoor enthusiasts, we work directly with local fishing and hunting guides to bring their stories, style, and spirit to life through custom-designed gear. Every purchase helps promote hardworking guides, grow their visibility, and put money directly in their pockets—because when you buy local, everyone wins. And with a portion of every sale going toward conservation efforts, you’re not just supporting guides—you’re helping protect the waters, woods, and wild places we all love. Whether you're casting lines in a remote stream or just dreaming of your next trip, GuideMerch connects you to the real people behind the adventure. We're building a national brand with local roots, one guide at a time.